Author : Kurt Mortensen
You have all heard the adage that if you are a hammer, everyone is a nail. You can't treat everyone exactly the same. You have to customize your presentation. You have to read the customer. Imagine if the only tool your dentist had was a hammer. Think about it. As you master the art of persuasion and influence, you will find that there are many camps out there. You have the NLP camp, those that believe that neuro-linguistic programming is the key to success. Many believe it is all about the closing skills they learn from trainers like Tom Hopkins or Zig Ziglar. In some feel that Dr. Teledyne's basic research and influence is the key. Others believe Dale Carnegies people skills are the way to go. Some people think we should use force, some think incentives and rewards, some feel we only need to work on trust. Now all these camps work to a certain degree. They are all a small piece of the persuasion pie. Understand that to become a great persuader, you must learn the whole pie of persuasion. Yesterday's sales training no longer applies to the fast paced, educated environment. Your prospect does not want a product pusher or those cheesy one liners.There is a big difference between presenting and persuading and a big difference between communicating and convincing. There is a huge difference between generating interest and being able to influence. Anyone can spit out a list of features and benefits and show off their product or service and push their product or service on people.Remember, influence is a higher form of persuasion. People are moved to action by who you are, not of what you say. Don't rely on the old outdated techniques. Your prospect won't fall for those anymore.Kurt Mortensen's trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report "10 Mistakes That Continue Costing You Thousands." After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!
Category : Business:Sales
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