If you’ve been on the internet very long at all, you know that
one of the very best and certainly cheapest ways of making your
web site known is by exchanging links with other sites similar
to yours. The more relevant sites that link to yours, the more
your rating will improve, the more people looking for whatever
you have will find your site, the more traffic you will get and
the more sales you will make! So just how do you go about
finding webmasters who are willing to place a link to your new
site onto their site? When your site is brand new, your best bet
is to type your key words or phrases into a search engine and
see what comes up. The sites you see on the first few pages have
made it to the top of the search engine rankings. Go to the
sites and look around on the home page for the phrase “links
exchange†or sometimes just “links.†They will have instructions
for how to place their site on yours, and instructions on the
information they need from you in order for them to place a link
to your site on theirs. Always remember that the Golden Rule
applies here. You want them to place a link to you on their site
so you need to reciprocate. If you are uncomfortable with the
content of their links page and would prefer not to be
associated with that site, then just move on. There are millions
of others. Some of the higher ranked sites will have non-content
related restrictions about with whom they will exchange links.
They will only exchange with you if your site and/or links pages
have achieved a certain Google PageRank. (*More about that
later.) If you encounter such a site, graciously just move on.
Don’t waste your time linking to them or requesting a reciprocal
link because they will most likely ignore you. For instructions
on Keeping Track Of Your Links Exchanges, please follow the link
to another article that I wrote. Trust me on this one; you need
to keep track. You will eventually have many many pages with
similar sounding titles and URL’s and they will all begin to
swim around in your mind. Only a savant could keep it straight!
OK. Now your site has been up and running for awhile and you
would like to focus your search on exchanging links with sites
that have a higher PageRank. Repeat your very first steps of
typing your key words or phrases into a search engine and see
what comes up. It may or may not be the same sites you saw
before, but it will be the current top ranked sites for those
key words. Go to the first site just as before, but this time
click on the little blue icon on your Google toolbar (if you
don’t have the Google tool bar click here to download it.) You
will see a dropdown menu with 4 items on it. Click on “backward
links†and you will get a page of web sites that looks like a
regular Google search but is really all of the web pages with a
PageRank of at least 4 that have linked back to the site you
started with. Go to each of those sites and request to exchange
links with them. The procedure is the same, but all of these
sites and pages will have a PageRank of at least 4 and the more
pages ranked at least 4 that link back to you, the higher your
site will be rated. Just keep plugging away at it. It is tedious
to the max, but free (unlike some programs on the market) and
effective. At some point in time, other webmasters will begin to
contact you requesting to exchange links. Ta-daahhh! You’ve made
it! The first thing you need to do is visit their site. Is their
site relevant to yours? Are you comfortable putting a link to
their site on yours? Would you want your Grandma to visit your
site and follow that link? If the answer is yes, then put up the
link. E-mail them back to thank them for the offer and to let
them know where on your site you put their link. If you are not
comfortable putting the link on your site, don’t worry about it.
You will get requests from people who obviously didn’t read that
you prefer not to link to casinos and Viagra sites or whatever,
and you will get requests to exchange links with sites that have
absolutely nothing to do with your site’s subject matter. Just
ignore them, or you could reply and politely decline. Now here
comes some more Golden Rule stuff. NEVER turn down somebody
because their site or links page isn’t ranked high enough!
Remember that you once had a whole site of “0†ranked pages and
were so grateful for any of the exchanges you could get. Return
the favor. Remember that you were new once and others helped
you. Remember that the “Big Kahunas†on the internet were new
once and had “0†ranked pages that are now very highly ranked.
That new person you agree to link to today could be tomorrow’s
next “Big Kahuna.†Remember that Google has pulled the rug out
from under people before and likely will do it again. Today’s
top site could be tomorrow’s cellar dweller, and next week some
site could shoot out of nowhere to the top. You don’t have to
put their “0†page on your “6†or “7†home page, but do exchange
links with them somewhere on your site. It’s the right thing to
do.
Category : Consumer Electronics
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