วันเสาร์ที่ 19 เมษายน พ.ศ. 2551

Networking: Pre-Event Preparation

Author : Honoree Corpron
Going to a networking event without the proper preparation is like starting a business without a business plan. Its important to set yourself up for success – and some of the best ways to do that should happen even before you get in your car.Have Plenty of Business CardsBe sure to replenish your supply prior to leaving for every event. Its always good to have an abundance of what you need when you need it, including business cards!Tip: Put your cards in your right pants or jacket pocket, the cards you receive from others in your left pants or jacket pocket. This will eliminate the possibility of giving away a card you have previously received or the embarrassment of having to fumble to find your card.Networking Event Planning QuestionsThere are people who attend every networking event possible, yet they are not intentional about why they're attending the event or even who they want to connect with while they are there.Here are pre-event questions to ask before planning to attend any event. These questions will help you to determine and set your intention for each event you attend.Why am I attending this event?Example: I am attending this event as a step toward my goals of creating new business and increasing new client revenues by 30%.Who do I want to meet?Example: I want to meet the general counsels of XYZ Company, ABC Company, and DEF Company. I also want to meet and get to know as many people as possible in the X industry.What am I going to say?Have a powerful, succinct 30-second commercial. Example: "My name is…I am a senior associate at…I help corporations with all of the challenges they face with respect to…"What do I want to accomplish?I want to meet the three targeted general counsels, and in conversation have each of them identify at least one item of personal or professional need. I also want to establish with them a next step based on their personal or professional need. Finally, I want to exchange business cards with 20 people and have a next step for at least five of them.How am I going to follow up?*Have my secretary enter all contact information into our firm's contact database.*Add the names of those who were interested in receiving our newsletter (if the topic arose in our conversation).*Write personal notes, send items of interest and schedule face-to-face or telephone discussions.Your Ideal ClientWho is your ideal client? Make a list of at least 25 of the positive qualities and characteristics of your ideal client. In a perfect world, imagine exactly who you want to do business with. Base your list on the best clients you have ever had – list those qualities and characteristics. You can also make a list of the worst qualities and characteristics – then determine the positive opposite and put those on your list, too.This pre-event preparation will all but guarantee your success at each and every networking event you attend. Especially if you exercise great follow-up!About the Author: Honorée Corpron is a Coach, Personal Transformation Expert and Author of Tall Order! 7 Master Strategies to Organize Your Life and Double Your Success in Half the Time. She specializes in helping individuals and professionals achieve their maximum potential. With her strategic coaching you're guaranteed to dramatically increase your efficiency, effectiveness, achieve your goals and outcomes 60-80% faster than you could do it on your own, all while maintaining integrity, balance and fulfillment. You can reach Honorée at honoree@corpron.com, listen to her internet radio show at www.honoree.trlv.com, or by phone: (702) 353-5100.
Category : Business:Networking

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