The movie, "Field of Dreams", starring Kevin Costner and James
Earl Jones, made this line famous: "If you build it, they will
come."
That idea worked great in the movie but it is a whole different
ballpark when it comes to a web site or an email campaign.
The only way to attract traffic on the Internet is to PROMOTE.
And the key to successful online promotion is to know HOW your
traffic found you.
Why?
Because when you know HOW your traffic found you then you will
know what is working for you so that you can not only maintain
it, but also increase it.
With an email campaign, it is absolutely essential to code your
mailings in order to discover which one is bringing you results.
The easiest way to do that is by the use of Auto-Responders.
There are a host of FREE Auto-Responder services that will allow
you to acquire as many FREE responders as you need.
For a "List of FREE Auto-Responder Services", send a blank email
to our Auto-Responder at: mailto:freeautoresp@emailexchange.org
For example, you are promoting an ad service that pays you 50%
commission. You run one ad in a newsletter, another is done via
your signature in posting to a business list and still another
ad is exposed via FFA Link submissions.
You can code your ads simply by calling them ad001, ad002, ad003.
When you receive a reply to ad001, you will know it came from
the newsletter, ad002 will be a response to your signature and
ad003 will be from your FFA Link submission.
Use whatever code is appropriate for you but the important thing
to remember to code it and know to what it pertains.
If you have your own web site, your hosting provider might
already provide you with the tools you need to track your
traffic.
All you would need to do is access your log info and review
which web pages are getting the traffic and study where the
traffic is coming from to visit you.
If you do not have access to such info from you host provider,
there are many good FREE online stat services you can use.
Here are just a few:
HitBox http://www.hitbox.com/
What does HitBox report? · Traffic - Hourly, daily, monthly and
annual statistics for page views and unique visitors · Referrers
- Learn what sites link to you and how much traffic they send,
the search engines and keywords users search to find your site,
and total traffic from bookmarks · User paths - See how users
navigate through your site · User profiles - Find out the
browsers, operating systems and screen settings that your
audience uses and their language, country and domain. · 100s of
statistics
Extreme Tracking http://www.extreme-dm.com racking/
With the eXTReMe Tracker you get every advanced feature required
to picture the visitors of your website. Conveniently arranged,
numbers, percentages, stats, totals and averages. All the way up
from simple counting your visitors until tracking the keywords
they use to find you.
NedStat http://www.nedstat.com/
Nedstat Basic provides you with accurate answers to all the
important questions about your visitors, like which part of the
world or countries that they are from, on which days and at what
times they hit your site and if you're reaching a greater
audience.
You may find that much of your traffic is coming to you from a
search engine or directory like Yahoo, http://www.yahoo.com/ or
Google, http://www.google.com/.
You may also be pleasantly surprised to discover that a web site
with related traffic has linked your site and is now sending you
new visitors daily.
It would be a good idea to contact the owner of that new traffic
generator and let them know you appreciate the link and even
offer to link back to them in return.
Once you know where your traffic is coming from to find you, it
is important to maintain that flow of traffic and then try to
find other sources that are similar.
Doing so will allow you to increase the visitors and leads you
generate and hopefully, increase your overall sales.
Category : Consumer Electronics
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