Over the years technology has provided us with more options for
sending and receiving content over the internet. One of the
newest is a delivery system called Real Simple Syndication or
"RSS".
Definition:
RSS is a format for delivering news and other content through a
syndication channel. The most common sites that publish RSS
feeds still include major news organizations whose information
is broken into different stories and can be delivered to
recipients once published.
This delivery concept has also been adopted by other non-news
related sites such as the blogging community who publish posts
(similar to news stories) and allow other people to subscribe
through RSS to receive their blog posts automatically.
RSS Usage Rates:
RSS has been in use since 1999 but still hasn't been adopted by
the mass Internet community. According to an October 2005 White
Paper published by Yahoo, "Awareness of RSS is quite low among
Internet users. 12% of users are aware of RSS, and 4% have
knowingly used RSS."
[http://publisher.yahoo.com/rss/RSS_whitePaper1004.pdf]
A publisher looking to distribute their content can't rely on
just RSS alone.
Tools to Read RSS:
To read an RSS feed you need news aggregator software to
capture, read and store all the content that is delivered
through RSS. There are many popular aggregators on the market
today, many of which are free of charge.
Two popular types of aggregators are web based readers
(Bloglines) or a desktop reader (SharpReader). The web based
reader is an online free service that you login and can
subscribe, read and manage all your RSS feeds. The desktop
software is similar in features to its online counterpart but is
installed and runs on your computer.
Will RSS Replace Email?
I'd be willing to wager that anyone reading this article today
checked their email, in fact going a bit further I bet you not
only checked your email but also replied to some of it as well.
Will RSS replace email? - I think we can collectively say -- no,
email is far too important but the beauty of email is that you
can marry the two technologies together to deliver information
that subscribers want, in the format they want...
Category : Extreme
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